The Maximizing Profit in the Electronic Marketplace specialisation will equip you with the skills to become an expert in pricing techniques and revenue management for all categories of hotels and restaurants.
Degree in Hotel and Restaurant Management (4-year) registered and approved by the Ministry of Higher Education, Innovation and Industry*.
*Publication in the Official Journal on 29 August 2019
Qualification: Bachelor (Hons.) State Certified Level II Qualification
Length: 7 months full-time (60 ECTS)
Languages of instruction: French/English
Start date: January 2022
Entry requirements: We welcome applications from anyone who has completed a 3-year higher education degree or equivalent
Careers: Revenue manager, E-distribution manager, Corporate operation manager, Digital & CRM manager, General manager of a central reservations’ office
Maximising profit in the digital era
The hotel industry is renowned for being highly competitive, which requires expert skills in order to understand the complexities of electronic distribution channels in the selling, loyalty and profit-maximising processes.
This specialisation will provide you with an expert understanding of the essential tools and methods you will use to improve the revenue and profitability of your future business organization.
Course overview
Understanding customer perceptions and choices
Our specialisation covers a combination of traditional areas in marketing and revenue management as well as the use of new digital tools.
You will explore the full range of hotels and restaurants as well as various types of distribution channels. You will also learn how to design a pricing strategy and put into place effective profit-maximising methods.
Course features*
*Given only as examples
- Strategic management
- Revenue management
- Marketing mix, web marketing, social media management
- Physical and digital distribution channels
- Planning tools and methods
- New tourism industry models
Optional work placement at the end of the course
Why choose us?
You are going to be surprised by your own future
- Open up new career opportunities – revenue management professions are becoming widespread in the hospitality sector and increasingly popular in the fields of catering, leisure and transport.
- With 68 different nationalities on campus, you will develop your ability to work in culturally diverse work environments.
- Small class sizes mean you will benefit from personalised support and supervision from our academic staff.
- Build yourself a solid, inspirational and international future: 80% of our graduates’ first jobs are as managers. Nearly 70% begin their career overseas.
What can I do next?
You are going to be surprised by your own future
What are the opportunities for further study?
5-year postgraduate studies in International Hospitality Management
Careers and opportunities
Perhaps your dream job is
- Revenue manager
- E-distribution manager
- Online networks manager
- Lean manager
- Corporate operation manager
Or even…
- Digital & CRM manager
- Social Media Analyst
- General Manager of a central reservations’ office
Admissions and conditions
- Start date: January 2022
Closing date to apply: November 30, 2021
Admission requirements
Our 4th year specialisations are open to holders of a Bachelor’s degree.
Selection based on academic achievements
Depending on your level, a refresher course may be offered from September to December.
Selection test in English: text analysis, individual interview and reasoning test
The choice of a 4th year specialisation is compulsory for our Bachelors in Food service and Hospitality.